Todd Snyder Brand Activation: Gelato Catering on the Upper East Side

We brought il laboratorio del gelato to Todd Snyder’s Madison Avenue store for an in-store gelato activation. A neighbor of our Upper East Side shop, Todd Snyder invited us to treat its clients to freshly scooped gelato and sorbet right inside the store.

With four flavors and a compact serving station, the setup brought a little neighborhood hospitality into the shopping experience.

A Compact Gelato Setup Inside the Store

Our gelato station was positioned near the front windows, alongside Todd Snyder’s clothing and merchandise displays. The compact freezer and blue il laboratorio del gelato table covering created a dedicated serving area within the store.

This format works well for retailers looking to include staffed dessert service in their existing space. From boutiques to showrooms, a compact gelato station can become part of an in-store event while keeping the focus on the store and its guests.

Four Flavors for Todd Snyder’s Clients

The menu paired two classic gelato flavors with two refreshing fruit sorbets:

• Vanilla Gelato
• Milk Chocolate Gelato
• Lemon Sorbet
• Strawberry Sorbet

Lemon and Strawberry Sorbet provided vegan, dairy-free choices alongside the creamy gelato options.

Gelato Catering for Retail Events and Brand Activations

Gelato catering gives stores a simple way to welcome clients and add a personal touch to an event. A staffed station offers guests a freshly scooped treat while the retail team hosts the gathering.

Our Todd Snyder event is an example of gelato catering for brand activations in NYC, with a compact setup suited to an Upper East Side boutique. The same approach can support client appreciation events, in-store promotions, and retail gatherings across New York City and New Jersey.

More Retail Events and Brand Activations

Explore other ways we have brought gelato and sorbet into retail experiences:

• Bluemercury Welcome Week activation in Princeton — A custom-branded gelato cart welcomed Princeton students inside Bluemercury’s Palmer Square store.
• Retail store gelato catering at Woodbury Common — A compact in-store station served shoppers during a two-day retail event.
• Citi Student Rush gelato activation in NYC — Customized cart graphics, a branded tablecloth, and cup stickers supported activations at two Citi branches.
• Camille Rose × Ulta Beauty Guava Takeover — Guava sorbet and customized freezer graphics were part of a two-location beauty brand activation.