For corporate gelato catering in New York City and New Jersey, il laboratorio del gelato offers three cart presentation paths: standard branding, a clean unbranded setup, or a customized company presentation with branded cart panels and serving cups. This page explains each option and documented examples from recent events.
Choose the Right Cart Presentation
Standard Cart Presentation
The cart retains normal il laboratorio del gelato branding and is suitable for company events that do not require custom graphics. This is the default for many corporate bookings — a professional mobile gelato cart with staffed service and a menu selected for the guest count and service window.
Unbranded Presentation
For select events, a clean presentation without event-specific branding may be requested. The cart appears without customized panels or company graphics, allowing the dessert station to blend into the room. Our Tiffany & Co. corporate luncheon used an understated, unbranded cart presentation for approximately 35 guests — a polished setup where the focus stayed on the gelato and the luncheon itself.
Customized Company Presentation
Select corporate events can include customized cart graphics and branded serving cups. Our INKEY corporate luncheon included a branded gelato cart and customized serving cups — the confirmed customization for that event.
Custom Cart Panels and Branded Cups
When a client chooses customized company presentation, confirmed options include:
- Printed cart or freezer panels using supplied artwork
- Company logos and campaign graphics applied to cart or freezer panels where appropriate
- Customized serving cups for select corporate events
- Coordination with client-provided artwork — clear logo or design files help the process move smoothly
- Limited design adjustments such as sizing or logo placement when appropriate
We review each request against the event type, venue, and materials available for that booking. Options are confirmed individually rather than offered as a fixed package.
Real Customized Gelato Catering Examples
INKEY Corporate Luncheon
For the INKEY corporate luncheon, a branded gelato cart and customized cups created a cohesive company presentation at the dessert station.
Camille Rose x Ulta Beauty
For the two-day Camille Rose x Ulta Beauty Guava Takeover in New York City, the event production team supplied a larger retail cart structure. Our gelato display freezer was installed inside with customized freezer-panel graphics for the campaign, featuring guava sorbet. The brand activation took place at Ulta Beauty stores on the Upper East Side and near Herald Square, with one professional server providing 300 complimentary servings at each location across the two-day event.
We can brand visible freezer panels and coordinate our equipment with a cart or display supplied by the client or event producer.
View the full Camille Rose x Ulta Beauty Guava Takeover case study.
Axel Arigato Event
For Axel Arigato’s Eris sneaker launch in NYC, we served butterfly pea flower gelato — naturally blue, made without food dye — alongside custom-printed cups. That event is a documented example of aligning a gelato selection and cup presentation with a specific creative direction. Each corporate request is reviewed individually; outcomes depend on the event brief and materials involved.
Artwork and Planning
Customization requires advance planning. Timing depends on the requested materials, artwork readiness, quantities, and production availability. We confirm the available options and schedule after reviewing the event details.
Clients should provide clear logo or artwork files when possible. We can share panel dimensions and cup specifications so files are prepared at the correct size. Limited adjustments — such as resizing a logo or confirming placement on a panel layout — may be possible when needed. Share your event date, location, and presentation goals early so we can advise on what is feasible.
Corporate Gelato Catering in NYC
Cart presentation is one part of a full catering engagement. Our corporate gelato catering in NYC includes delivery, setup, professional staff, serving supplies, staffed service, and clean-up — whether the cart uses standard branding, an unbranded presentation, or customized company graphics and cups. For a compact in-store example, see our Woodbury Common retail store event.
Office luncheons, employee gatherings, and larger company events throughout New York City and New Jersey can start with a standard cart and add customization when appropriate. For broader service coverage, visit our gelato and ice cream cart catering in NYC and New Jersey.