AXEL ARIGATO “ERIS” LAUNCH × GELATO 🍨

For Axel Arigato’s “Eris” sneaker release in NYC, we brought a bold scoop to match the moment. Wahter Studio invited us to cater this immersive launch experience — a curated blend of sound, color, and texture — so we served one flavor only: Butterfly Pea Flower Gelato.

Event Highlights

Tray service of blue gelato cups
Tray service during Axel Arigato’s immersive sneaker launch
Butterfly pea flower gelato served at Eris sneaker launch
Back-of-house scoop setup with blue-hued Butterfly Pea Flower gelato
Butterfly pea flower gelato served in blue espresso cups
Handcrafted Butterfly Pea Flower Gelato styled in our signature blue espresso cups
Axel Arigato Eris sneaker in blue on model
The Eris sneaker colorway we were asked to match with our gelato — worn by Ana Roxanne
Image credit: stupidDOPE

We handcrafted the flavor using only three ingredients: milk, cane sugar, and dried butterfly pea flower. Naturally blue, subtly sweet, and completely clean — our gelato was custom-matched to the Eris sneaker’s signature tone without a drop of food dye.

Held at a raw loft space in the West Village, the event drew over 150 guests and featured ambient music by Ana Roxanne. Our team served discreetly from behind a partitioned space, delivering scoops directly on trays throughout the evening.

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