Camille Rose x Ulta Beauty Guava Takeover in NYC

On June 12 and 13, 2026, catergelato supported the Camille Rose x Ulta Beauty Guava Takeover with a two-day branded sorbet activation at two Ulta Beauty stores in New York City.

The Friday activation took place at the Ulta Beauty location at 188 East 86th Street on the Upper East Side. On Saturday, the same activation moved to the Ulta Beauty store at 51 West 34th Street near Herald Square.

Each location welcomed Camille Rose customers from 12:00 to 4:00 p.m. One professional server provided 300 complimentary servings of guava sorbet at each store, for a total of 600 servings across the two-day event.

The activation was coordinated by Jeffrey Morneau Atelier.

A Custom-Branded Guava Sorbet Experience

The event team supplied the large pink Guava Takeover cart, which was designed around Camille Rose’s campaign branding. Our gelato display freezer was customized with Camille Rose and Ulta Beauty graphics so it fit seamlessly into the activation environment.

Guests received a single featured flavor: guava sorbet. The flavor connected directly with the Guava Takeover campaign and created a simple, recognizable experience for customers visiting the stores.

Using one flavor also allowed service to move efficiently throughout each four-hour activation. Our server handled the sorbet service while the surrounding cart design, signage, cups, and campaign displays created a cohesive branded presentation.

Two Ulta Beauty Locations in New York City

The first day took place at the Upper East Side Ulta Beauty store. The storefront activation placed the bright pink cart near the windows, making it highly visible to customers entering the location and to pedestrians outside.

The second day brought the same setup to the Herald Square Ulta Beauty store. The branded freezer, supplied activation cart, single-server service, and guava sorbet menu were repeated so customers received a consistent experience at both locations.

All photos on this page were taken during the Upper East Side activation.

Sorbet Catering for Brand Activations and Retail Events

This event demonstrates how a mobile frozen dessert setup can be adapted for a product campaign, retail takeover, store opening, or customer giveaway.

For branded activations, our equipment can be customized to match campaign colors and graphics. We can also work within a larger event structure when a client or production team provides the main cart, kiosk, or display.

Our team handles delivery, freezer setup, sorbet service, and clean-up while coordinating with the event producer and store team. The result is a branded food experience that fits naturally into the wider campaign.

The Camille Rose x Ulta Beauty Guava Takeover used one custom flavor, one server, and 300 servings per location to support a focused customer experience across two busy Manhattan retail stores.

Learn more about our custom gelato cart branding or contact us to discuss gelato and sorbet catering for an upcoming brand activation, retail event, or customer experience.