Citi Student Rush Branded Gelato Activation in NYC
When Soho Experiential contacted il laboratorio del gelato for Citi Student Rush, the timeline was less than one week—but the activation required a fully branded presentation across two New York City branches.
Working with Jordyn, Production Coordinator at Soho Experiential, we created the custom elements needed to bring Citi’s branding into the gelato experience. The setup included a custom tablecloth, a branded cart front panel, and full-color Citi stickers applied to white gelato cups.
Fast-Turnaround Custom Event Branding
The branded tablecloth was produced in three days, the front panel in two days, and the full-color cup stickers in one day. By producing these elements on a tight schedule, we were ready for two public, high-traffic student events: West Village on August 25 and Union Square on August 31.
Each Citi Student Rush activation ran from 11 AM–3 PM, with setup completed from 10–11 AM. The public, drop-in format was designed for a steady flow of guests throughout the afternoon.
Event Details
- Client: Citibank
- Event production partner: Soho Experiential
- Campaign: Citi Student Rush
- Event type: Public branded activation
- Locations: West Village and Union Square, New York City
- Dates: August 25 and August 31, 2026
- Setup: 10–11 AM
- Service: 11 AM–3 PM
- Audience: Public, high-traffic guest flow
- Customization: Citi-branded tablecloth, cart front panel, and full-color stickers on white cups
- Turnaround: Tablecloth in three days; front panel in two days; cup stickers in one day
Branded Gelato Activations in New York City
This project demonstrates how our NYC gelato cart catering can support branded activations on short timelines. For agencies, retail partners, and corporate teams, we can pair professional gelato service with customized cart panels, tablecloths, cups, and other event-ready branding.